10% of our coursework mark comes from designing a digipak for an album by the artist we are producing a music video for. This meant that obviously we needed to become familiar with digipaks, so our teacher issued us with the task of taking a CD from the selection she had on her and answering a series of questions unprepared for in a blog.
General conventions of digipaks:
- Panelled packaging
- Typically in three sections, meaning six panels when both sides are considered
- Different visuals on each panel, or the same visual can span every panel
- Booklet of information/lyrics etc. found inside
- Some have plastic CD holders, on others the CD is loose in a pocket
- Not uncommon to find a DVD or bonus disc enclosed within, particularly in greatest hits-type compilations
This is the special edition pack for Pixies' most recent LP Indie Cindy, which features the 12" vinyl and an assortment of 7" singles from it, special edition booklets and tins of merchandise relating to the record, and of course, the CD digipak, which can be seen in the foreground on the left.
15/01/15
This is a recently finished (very) rough draft of an idea for my digipak. The idea was to convey the deadpan, monotonous uniformity of suburban America. Each panel has the same faded, less intense filter applied to it to make something that was originally a collection of very brightly coloured photos into something more cohesive, and this also provides a dated, sun-bleached look to the photographs. This is ironically juxtaposed against the title of the album itself.
If I were to use this idea, it would look quite different once actually finished. Firstly, all of the text would be handwritten onto lined paper, which would then be roughly ripped out and superimposed onto the artwork. Also, the denim panel will feature either lyrics or information on the album.
Finished Digipak
Above is a screenshot of the completed version of my digipak. Initially I intended to attempt the same design in Photoshop, but realised that obviously the best way to achieve the affect that I was after would be to actually assemble each panel and photograph them all. Photoshop was only used for arranging them and applying a light hue over the top to help the consistency of colour. I am very happy with the end result, as I feel it encapsulates the hand-made, almost scrapbook entry-esque feel that I was after.
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