Further Music Video Research

In a classroom-based lesson, we analysed three music videos and discussed what made them different from each other. These music videos were: David Bowie - Life on Mars?, Queen - I Want to Break Free and Bon Jovi - Always. After talking things over, we concluded that they fit into three distinct categories, which are as follows:

Performance: a performance of the song by the artist(s). The artist(s) will often break the fourth wall and address the camera directly. It can also feature other elements, such as a dance routine.
Abstract/Conceptual: the video may be influenced by the song's title or directly by its lyrics. There will be little to no narrative, with most of the emphasis being placed on visual effects, imagery, symbolism, iconography and visual metaphors.
Narrative: the video will feature a clear story/plot which is easily understood by the audience. It will commonly feature a mostly linear structure, and may also feature shots of the artist(s) performing the song aside from the central narrative.

Other, more recent examples of these types of music video include: 

Performance: Arctic Monkeys - Brianstorm

Abstract/Conceptual: Cheatahs - The Swan

Narrative: Unknown Mortal Orchestra - So Good at Being in Trouble