Since pitching my idea to the class, I have been conducting a loose, impartial questionnaire, the purpose of which is to highlight anything I might not have yet considered for my music video, and also to potentially give me some totally new ideas. I have asked both men and women of a variety of ages. The questions are as follows:
What would you expect to see in a music video?
Do you have a favourite music video? And if so, why?
With the narrative taken into consideration, how might you expect to see alienation/frustration/suburbia represented in my video?
I understand that these are fairly broad questions, but that was the idea, as the purpose of my questionnaire was to provoke discussion rather than to get short, sharp answers. From conducting the questionnaire, I have learnt that an audience feels that there are certain conventions that they expect to be met within a music video; the basic premise of lip-syncing being included in there somewhere, for instance. However, I have also learnt that it is important for conventions to be challenged, and for an audience to be surprised; this is what would make for the most entertaining and memorable music videos. I feel as though I am currently hitting both of these criteria with my music video idea, but that there is still scope to include more surprising and unconventional elements - the challenge will be to assure that the video remains consistent and not too farfetched that it seems slightly inappropriate, or not serious.
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