Textual Analysis of Music TV Logos

Kerrang! TV

Given that Kerrang!'s logo is written using block capitals, a 'smashed' effect and actually has an exclamation mark, I think it's fair to assume that Kerrang! magazine's music video television channel, Kerrang! TV focuses on broadcasting loud, distorted sub-genres of rock music. The TV station's playlist mainly consists of nu-metal and pop punk/skate punk, but with some unusual exceptions such as Limp Bizkit, who receive higher-than-average play rates, due to large numbers of text requests.The logo seems to suggest that the channel is aimed at an audience of any age that enjoys loud, distorted and provocative music, given that it employs the sort of aesthetic that can commonly be found within various platforms of that style of music.

Tiny Pop

Tiny Pop's logo is very brightly coloured and features a purposefully scruffy, handwritten-type font, both of which contribute to the playful, innocent nature of this logo. I was reminded of balloons or even Smarties by the circular shapes incorporated in the logo, both of which are things associated almost exclusively with children. From this, I assume that Tiny Pop broadcasts pop music with the intent of their channel being viewed by young children, presumably under the age of seven. After research, I discovered that Tiny Pop is a channel that broadcasts cartoons and pop music videos on Sky and Freesat, and that its target audience is children aged from four to six. Given that I made these assumptions almost exactly, I think that this logo is serving its purpose perfectly.

Magic

Magic's logo looks very sleek and neat, featuring bright, eye-catching, but not necessarily 'loud' colours. The font reminded me of an old, American-style diner and the shape itself looks a little like a neat fingernail, giving an overall 'retro' impression. From this, I assume that magic plays music from years gone by, and after research I discovered that Magic focuses on easy listening music from the 80s, 90s and 00s.

Given that Scuzz's logo employs a metallic colour, I would naturally assume that Scuzz airs rock and metal music. This is also implied by the stylised S and second Z, which have sharp corners, implying hard, possibly industrial-esque music. Scuzz defines itself as a rock channel broadcasting mainstream rock, pop-punk and metal, but particularly specialising in the hardcore and metal core genres. As this is the case, I would conclude that Scuzz's logo is effectively serving its purpose.